Engaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started: There’s a new sheriff in the land of marketing: immediacy
The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring . Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information
Brands are growth hacking their Twitter followers via popular and highly engaging tweets that come from other brands or people i.e. ”Twitterjacking”. A great example of Twitterjacking was during the #GRAMMYS, where other brands latched on to one tweet and harnessed it to take advantage of massive interaction