Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers.
“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld , Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York. Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights . Mobile has certainly changed the way people find, consume and engage with information.
If you are like most Americans, Sunday night was spent in front of the television watching Seth McFarland sing songs that ran much too long and make awkward jokes. I was actually one of the few that did not watch the Oscars (I don’t have the attention span) but I did follow the buzz online.