Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER Interactive and a closing keynote by Duane Forrester. Below is a brief round-up of some of the sessions I had the opportunity to attend today
Jay Baer of Convince and Convert kicked off the final day of Pubcon as only he could, and luckily for him, three days in Las Vegas didn’t stop anyone from getting up early and packing the convention center. With the exhibition hall closed on the last day, that left a full day devoted to keynotes with some of the most prolific marketing personalities, and sessions with panels of experts in their respective fields. Morning Keynote: Jay Baer Baer spoke to a standing room only crowd about how marketing is harder than it has ever been due to the fact that […] The post Earn With Useful #Marketing, How To Build Google-Safe Links, and More From #Pubcon 2014 by @mattsouthern appeared first on Search Engine Journal
Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research, was a packed room and featured experts from The Hershey Company and Visual Measures, among others. The session opened with Seraj Bharwani, the Chief Analytics Officer of Visual Measures explaining why we are so interested in measuring and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
Craig Key, the media director of agency space150, started this 2014 South by Southwest Interactive session by introducing the idea that trying to go viral is a flawed mentality and we shouldn’t aspire to it.