Social Media Marketing: The long term and short term value with Avinash Kaushik This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value. Kaushik stresses that social media should be about quantifying your efforts. Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too bad about being behind: online, anything more than five years old is considered to be part of that “stone age”). Social media sites can be a great tool in promoting your company, but their real value comes in what’s termed “relationship marketing” — or advertisements that build long-term connections with customers rather than prompting immediate action
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too bad about being behind: online, anything more than five years old is considered to be part of that “stone age”)
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too bad about being behind: online, anything more than five years old is considered to be part of that “stone age”). Social media sites can be a great tool in promoting your company, but their real value comes in what’s termed “relationship marketing” — or advertisements that build long-term connections with customers rather than prompting immediate action.