Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning?
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand.
Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers. It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future. Some of the highlights include: 92% of marketers say social media is important for their business (up from 86%) 58% of marketers say original written content is the most important form of content 68% of marketers plan on increasing their use of blogging 61% of marketers plan to increase Google+ activities in 2014 6% of marketers are podcasting and 21% plan to increase podcasting activity Facebook and LinkedIn are the two most important social networks for marketers 64% of marketers plan on increasing their use of LinkedIn You really get a lot of details in this report on all major social networks and activities including Blogging, Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram, Vine, Forums, Podcasting, Snapchat and categories like mobile, social review sites and social bookmarking
Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing. From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction.
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement
Click the image above to download your copy of the report.
New Report on B2B Content Marketing for 2012: This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points like: 9 in 10 organizations market with content Content marketers use 8 different content marketing tactics (on average) in their mix The most popular content marketing tactics included social media, blogs, newsletters, case studies and events The least effective content marketing tactics: podcasts, mobile content, digital magazines While SEO is mentioned in the context of measurement, “SEO Ranking”, there is no other mention of the role of search engine optimization in relation to content marketing in the entire report. Either questions were not asked that allowed SEO to be indicated as a response or this is further evidence of the disconnect between content marketers and the role of search optimization as a key traffic driver for content
One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.
Monday I shared tips on how to leverage Google to find disparate, useful resources for use with sourcing content on blog posts. Working with my new blogging partner in crime, @DFolkens , this post is an output from following that advice
Jon Sobel of Technorati has published the latest State of the Blogosphere Report for 2010 including stats from 7,200 blogger respondents world-wide. Started in 2004 by Dave Sifry, this annual report has provided insight into the growth of the blogging community and helps answer questions like: who is blogging, why, what are they blogging about, how often and where are they blogging from