What’s the best part about Thanksgiving? Sorry, that was rhetorical. Clearly, there’s only one correct answer and that is: Devouring reimagined leftovers for days to come
Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs
Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or a variety of content (40%). At the same time, there are numerous B2B content marketing case studies here , here and here of companies succeeding with content marketing programs
According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team
There are many content types and tactics for content marketing and content types, from Evergreen toRepurposed to Curated and Co-Created content. Each has it’s place. Each offers unique benefits.
We all know the importance of creating original content, but the reality is, it’s hard.
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible.
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX… Please visit Search Engine Land for the full article.
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition.
One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content. This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.