The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers… Please visit Search Engine Land for the full article
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors.
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results.
Retailers have used signage, billboards, newspapers, magazines, vehicles, buildings, radio, TV – just about every means imaginable to market their products and services. But never have we seen retail marketing spread exponentially in different directions since the advent of the Internet and the… Please visit Search Engine Land for the full article.