According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team
Talk about conservation and sustainability, how about harvesting the power of great content over and over again? Here’s some ideas on how to maximize not only future content, but the wealth that sits unseen beneath the surface of your publications. For those of you unfamiliar with the term evergreen, one definition is to refresh and reuse The post Evergreen Your Content & Educate More In 2013 appeared first on Search Engine Journal .
One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content. This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.