Do you know how to speak ‘search engine’ ? If there ever was a universal language for communicating with search engines, Schema.org is probably it
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Let’s talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs). The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine Journal
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will probably see a few results showing sites where you can buy the DVD, in which case the snippets […] The post SEO 101: The Importance of Adding Structured Snippets by @getlinkspro appeared first on Search Engine Journal
Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for… Please visit Search Engine Land for the full article.
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile.
Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines.
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page… Please visit Search Engine Land for the full article
Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized.