This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts
The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers , with lot of early research indicating various different trends and anomalies for the new look SERP
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side . Apparently Google made this change based on years of testing
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it’s probably going to rain today anyway. Grumpy weather humour! Let it not be in any doubt that the editor of this website is British
Recent changes made to the Google SERP have taken many by surprise . Google has eliminated the sidebar ads that once appeared to the right of the results.
You’ll have no doubt read about Google’s recent jettisoning of its sidebar ads , in favour of more ads placed at the top of the page. This is going to have a number of effects that search marketers will need to contend with
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened.
As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP.