Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches.
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match , but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list
Paid search is a pretty awesome channel, but it’s not without its challenges.
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust..
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help you improve your PPC strategy in 2014. 5
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year.