As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level.
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016 , produced in partnership with Search Optics and based on a global survey of more than 400 marketers and digital professionals. At least half of the respondents cited lead generation and direct online sales as their main aims when running mobile paid search (70%), social (50%) and display advertising (54%) campaigns.
In this post I will teach you how optimizing your email marketing will save your bottom line, get you better leads and help your company grow faster. The post How Optimizing Your Email Marketing Will Save Your Bottom Line by @peterdaisyme appeared first on Search Engine Journal .
We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to HubSpot’s State of Inbound Marketing study , less than 50% of marketers can confirm content marketing’s positive ROI. If you would like to shine some light down the rabbit hole of content marketing ROI, we have just the thing for you: A new eBook called, Showing Real ROI for Your Content Marketing .
The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will doubtless carry on for the foreseeable future. How Do You Measure ROI on Content? There is no definitive method of measuring ROI on content, as each company/brand/site will be looking for something different
Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quantify whether social media has made a difference for their companies.
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily. But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform. Don’t worry, it’s simple
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in..
Today, digital inventiveness in social media and mobile platforms adds value to the rich and emotional connection between people and the brands they love.
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to make profitable use of social advertising, then you should buy these guys a drink and pick their brain. Short of that, you can […] Author information Justin Stein Justin Stein is one of the first, Second Generation Online Marketers