If you are like most Americans, Sunday night was spent in front of the television watching Seth McFarland sing songs that ran much too long and make awkward jokes. I was actually one of the few that did not watch the Oscars (I don’t have the attention span) but I did follow the buzz online.
Google Analyzes Consumer Device Preferences: Insight Into Mobile Purchasing Journey Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time. It is critical that companies understand the various entry and touchpoints during their customers’ buying journey, then optimize existing and new content to fulfill needs at each point.
One area of mobile site design that is particularly important for mobile SEO is the blog. Blogs get special treatment in search engines, as sources of fresh content and easily-digested RSS feeds