If you’ve ever used Schema.org to mark up your webpages , you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
Do you know how to speak ‘search engine’ ? If there ever was a universal language for communicating with search engines, Schema.org is probably it
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Recent changes made to the Google SERP have taken many by surprise . Google has eliminated the sidebar ads that once appeared to the right of the results.
Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years.
One of the biggest questions I get from SEO clients is this: “Why are my rankings dropping?!” That’s a really complicated question, and it has a lot of moving parts. There are a few obvious reasons: You got hit with a manual penalty.
Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan.
For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations
When you think about the job the search engines have to do it’s pretty daunting.
Bing’s Senior Product Manager, Duane Forrester, published a post on the Bing Webmaster Blog today vouching for the importance of Schema markup. For those unfamiliar, Schema is a markup language that website owners can use to help Bing, Google, and Yahoo better understand and identify content. Duane admits using Schema requires a modicum of familiarity with website code, as it is something that needs to be done inside the code of a page