If you’ve ever used Schema.org to mark up your webpages , you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
Do you know how to speak ‘search engine’ ? If there ever was a universal language for communicating with search engines, Schema.org is probably it
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content
How can local businesses prepare their digital marketing campaigns for the holidays?
No one would embark upon an SEO plan without optimizing their text for SEO.
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together..
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning
When you think about the job the search engines have to do it’s pretty daunting.