The post Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018 appeared first on Online Marketing Blog – TopRank® .
How many millions or even billions have been poured into creating content over the past 5 years?
Last week, I had the opportunity to attend the North American International Auto Show in Detroit as part of the Ford Blogger Experience. During the 2.5 days I was there, I learned about the technology Ford is using in its vehicles, the social trends they have identified, and how Ford vehicles can utilize technology to […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence.
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty ( @scottmonty ) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned