Last week we launched ClickZ Intelligence , a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports we launched with is the first in a series of in-depth and practical guides to achieving m-commerce success: The DNA of a Great M-Commerce Site, Part 1: Planning . With the number of consumers who want to purchase products and services using a mobile device rapidly increasing, there is considerable pressure for companies to embrace mobile commerce, or m-commerce, as quickly as possible.
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Going over to the duck side… Image by JD Hancock, some rights reserved
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results? It’s a conspiracy! Political sabotage! Search engine optimisation in the hands of evil puppet-masters! If you’ve been on Facebook in the last 12 hours you will probably have seen a few posts similar to the following… Searchers have discovered that if you type in “labour are” or “lib dems are” the most popular automatically generated results for completed queries are negative phrases such as “finished”, “a joke” and “scum”
Dave Naylor is well-known in the UK as experienced search marketer. Below, we discuss the marriage of SEO and PR and how it can work for your brand.
I was excited to interview John J Curtis, the SEO Manager at Walgreens about omni-channel marketing and why broad terms just aren’t working anymore. John is speaking at our next marketing conference, SEJ Summit Chicago, which is this Wednesday! If you can make it, we still have a few FREE tickets available for our Chicago event, courtesy of our partner, Searchmetrics. Request an invite! #PROTIP: Because our content is enterprise-focused, if you are a consultant but work with big, enterprise brands, mention them in your job title/company when requesting an invite. Without further adieu, here’s my interview with John
Our SEJ Summit Dallas event was held on March 31st, and we were happy to have Warren Lee, VP of Marketing at Nationstar Mortgage, on our AMA panel. Warren spoke at length about paid and organic search, a common (and useful!) topic at our SEJ Summits so far this year.
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most
Note: This post originated as a presentation that never was. At least not yet.
In the world of search marketing, we are always trying to work out what exactly makes people tick in a variety of different situations—including online browsing, using social media networks, and most importantly for many marketers — the process of purchasing products or services. It is important to take into account the audience we are trying […] Author information Anna Francis Content Manager at My Social Agency Anna is the Content Manager at My Social Agency. She has worked in the digital industry for 3 years as a copywriter and social media specialist.
Google Suggest is the name of Google’s auto-complete function. If a user enters a letter or a word in Google’s search field, they are automatically shown associated terms in a dropdown menu.