Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns. The post TrueView For Shopping: Making YouTube The Next Big Shopping Destination appeared first on Search Engine Land
The ads autoplay shortly after the search results load, taking over most of the screen on desktop. The post Yahoo Is Testing Giant Brand Video Ads In Search Results appeared first on Search Engine Land.
Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might include video. The post Why Video Ads In Google’s Search Results Are Closer Than Ever appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. The post Google Brings YouTube TrueView Campaigns Into The AdWords Fold appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Intended to save users time by incorporating data once housed only in YouTube Analytics. The post Google Revamps AdWords For Video Reporting appeared first on Search Engine Land.
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..
Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency..