Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard..
It’s no secret that e-commerce websites are booming in today’s modern age marketing world.
In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make the most sense to track. Using analytics helps you understand which of your marketing efforts are paying off, which tactics you should refine, and what actions you need to take […] Author information Chris Sparks Chris is an online marketing and content strategist at the search marketing competitive intelligence provider iSpionage
In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google offered attracted 145,000 students
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of call tracking. This article is an effort to answer the most common questions we receive about call tracking, call tracking implementation, and use-cases
Last year was very thrilling for Google as the company updated many of their products. We’ve seen some tools like Google Reader being shut-down and we’ve seen many improvements made to the existing ones.
Since its introduction, (Not Provided) has created a stir among both the SEO community and many DIY webmasters. The share of (Not Provided) keywords rose steadily and then disappeared all together, leaving many wondering “What’s next?”. Overview of (Not Provided) While the talk around the SEO world would have some assuming the demise of keyword data […] Author information John Rosato SEO Specialist at ROI.com.au John Rosato is a search specialist currently operating out of Australia’s leading search agency, roi.com.au
An announcement was made on the official Google Search blog today about a new addition to Google Trends being rolled out that promises to deliver more accurate results. Google Trends’ new topic reports are designed to measure interest in people, places and things that users care about. An example Google gives in their blog post is […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.
As part of our SEJ interview series, Jacob Hagemann of Hoosh Technology provides some advice on how to adjust your keyword research strategy now that all of Google’s search data is protected. Google’s decision to not provide keyword data has people nervous about not having access to the same information they used to. As a […] Author information Brent Csutoras Brent Csutoras is a social media marketing consultant and entrepreneur, who specializes in social media marketing, content marketing, and viral content creation – http://www.kairaymedia.com Twitter Facebook Google+ LinkedIn The post Adjusting Your Keyword Research For Google’s ‘(Not Provided)’: Interview With Jacob Hagemann by @brentcsutoras appeared first on Search Engine Journal
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be…