Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past.
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
Last month I wrote a comprehensive guide on how to use Google Search Console , covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search.