The European Union’s Network and Information Security (NIS) Directive is a piece of legislation, due to be adopted this spring, which lays out the first set of EU-wide cyber security rules. The final text was agreed on in December 2015, setting out a range of strategies for tackling and preventing cyber attacks and disruptions
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world.
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google. The idea of a “transparent search engine” created by the Wikimedia Foundation has definitely been nixed, as we reported in our round-up of key SEM news stories last Friday week. Contrary to repeated insistences by those at the top, however, there was such a project in development at one point.
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Going over to the duck side… Image by JD Hancock, some rights reserved
When used appropriately, your website can be a powerful tool. It provides a destination for people to visit that are searching for your products and services and an additional way to service existing customers. There has long been debate over whether businesses should optimize their web presence for search engines or customers and has left many marketers unsure which path to take
Typically, when I’m asked to describe what Google does, I launch into a description that goes something like this: “A search engine like Google is designed to crawl through the web, picking up information about each page that’s out there and putting that information into some sort of database.
Have you noticed a dip in traffic from search lately? While it could be the fault of assorted penalties, Pandas, Penguins, and Hummingbirds, but it could also be that Google just doesn’t need to send traffic to your website to provide certain pieces of information anymore
Even though StumbleUpon has had its ups and downs since it came out in 2001, Bloomberg is reporting that the bookmarking service is now profitable, and hopes to reach profits of $40 million. In addition to growing its revenue by 33%, CEO Mark Bartels also said that StumbleUpon is getting large amounts of revenue and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued to place ever-increasing emphasis on their content marketing strategies. From blog posts to viral videos, there are a number of different practices that advertisers can use to strengthen their brand […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.