What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence (AI)-generated content, to indexing a partially or fully-siloed metaverse, combating dwindling organic search opportunities, where to best invest paid search advertising dollars, and key SEO fine tuning challenges. Let’s turn our attention to each of these five areas of search in B2B marketing, and take a look at the changes marketers will need to adapt to in 2023 and beyond
The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing. Google’s search and other services jointly hold vast influence over what people see and do online, a powerful position that isn’t likely to significantly change anytime soon. Like ocean waves, search always changes at Google, and whether it’s through tiny incremental shifts or explosive changes of course, the future this tech giant is enthusiastically creating is one savvy B2B marketers can’t afford to ignore
Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments. The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions.
Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.
Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge.
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
The pressure of understanding the ins and outs of developing and implementing an integrated digital marketing strategy has many marketers searching for a better way.
There are many powerful SEO tools in today’s marketing world.