In the first and second posts in this series, Vincent Wehren has taken us through an insider’s guided tour of Bing Webmaster Tools (BWT). We’ve learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very..
In the first post of this series, we briefly explored Bing Webmaster Tools (BWT) with Sr. Program Manager Vincent Wehren
Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords.
When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type. In this post, we will use some Excel VBA code that will help us work back and forth..
I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing
In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for… Please visit Search Engine Land for the full article.
Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: http://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new..
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,..
The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically…