SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research , carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce.
Being a smart SEO is not just about geeking out on technical details.