Enchantment, as defined by bestselling business guru Guy Kawasaki, isn’t about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity
Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented