Editor Note: Neil was the opening speaker for our SEJ Summit in Santa Monica this year, hosted by our partner, Searchmetrics. Want to learn more from speakers like him at our Summits throughout the year in NYC, Chicago, Dallas, San Francisco, Miami, and London? Sign up for a FREE ticket today! In casual conversation, the terms “keyword” and “query” mean roughly the same thing.
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend
The humble Title tag.
Keywords are the core of your search engine marketing strategy. Most of us know the basics when it comes to brainstorming, generating and finalizing a list, but how can your company get beyond the basics and focus on advanced keyword analytics.
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives