As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before
Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation. Please visit Search Engine Land for the full article
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions. Please visit Search Engine Land for the full article
Have you ever gone shopping for a couple items, only to find the checkout lines too long or slow, so you drop your items and leave the store? I have, and I’m sure I’m not the only one. It may not happen all that frequently at a brick and mortar, but it does online.
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
Thomas is the CEO of a major corporation.
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled