Tag Archive

Winners and losers of Google’s latest mobile friendly update: USA

Published on 2016/05/27 By admin

Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out

Why ecommerce sites should use both SEM and SEO for acquisition

Published on 2016/05/26 By admin

It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach.

How Nordstrom strategically beat Zappos in Google Search

Published on 2016/05/10 By admin

Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s.  Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%.

Which US sites lost the most amount of Google visibility in 2015?

Published on 2016/02/19 By admin

Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list . When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years.

Three Takeaways to Master The Art of Digital Visibility by @smilenaspasova

Published on 2014/04/04 By admin

A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility.

US Health Insurance: A Case of Impressive Search Visibility by @smilenaspasova

Published on 2014/02/08 By admin

Let me tell you the story of a man, whose personal problems with health insurance led him to create a website, for which the volume of search visibility today can simply be described as stunning. Once upon a time in the ‘dark ages” before the Internet, a young guy, called Vip Patel, a Stanford University […] Author information Smilena Spasova Marketing Assistant at Hoosh Technology Smilena likes to call herself a “digital enthusiast”, fascinated by the power and the potential of online media for businesses.