It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior. It appears that Hillary Clinton’s marketing team is tapping into our nation’s steadfast loyalty to Google in the hopes of earning some of that allegiance for herself.
It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior. It appears that Hillary Clinton’s marketing team is tapping into our nation’s steadfast loyalty to Google in the hopes of earning some of that allegiance for herself.
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable. And so, I did what any normal 21 st century consumer would do: I turned to Google.
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?