As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of Google is secure search, Yahoo yesterday defaulted all searches..
Bing now appears to be supporting secure search through the https://www.bing.com address. Previously, trying to use this address generated an error.