A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal .
This month’s book club pick is one of my favorite books on business and productivity, which challenges today’s ideals of how we should work. Rework, written by 37Signals founders Jason Fried and David Heinemeier Hansson. 37Signals is the parent company of Basecamp, a popular project management platform, as well as Highrise and open-source Ruby on Rails, a programming language
This instillation of #SEJBookClub is really exciting. Not only did I get to read The Art of Social Media: Power Tips for Power Users, but I got the opportunity to speak with authors Guy Kawasaki and Peg Fitzpatrick. The book guides you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, it’s full of tactics that have been proven to work in the real world
For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong.
Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team. Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I keep quiet, but when I am presented with the opportunity to […] The post Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog appeared first on Search Engine Journal
At SEJ we take a lot of pride in the girl power on our team, so we thought it would be fitting to read Sheryl Sandberg’s Lean In for the latest installment in our #SEJBookClub series.
Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team. Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves