SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research , carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it’s probably going to rain today anyway. Grumpy weather humour! Let it not be in any doubt that the editor of this website is British
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google. The idea of a “transparent search engine” created by the Wikimedia Foundation has definitely been nixed, as we reported in our round-up of key SEM news stories last Friday week. Contrary to repeated insistences by those at the top, however, there was such a project in development at one point.
You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting spend, meaning more sales and revenue for your business or agency clients
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients.
As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf of clients. Naturally, my team’s focus is mostly directed toward Google, at least in the early stages of optimization. Most of the clients we sign up for SEM, in particular, are running Google AdWords campaigns that are failing to provide much value.
As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part.
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know […] Author information Shane Jones Director of Earned Media at WebpageFX Shane Jones is the Director of Earned Media at WebpageFX, a Pennsylvania marketing agency.
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores several areas of ad copy A/B testing that sometimes fly under the radar in favor of more commonly […] Author information Igor Belogolovsky Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area’s online marketing strategy powerhouse
Just a few days ago I was working on this complex, international campaign and was excited to use the updated AdWords Editor to upload multilingual site links extensions at the adgroup level. After carefully preparing the spreadsheet something went wrong with the upload. I checked my spreadsheet several times, but it was perfect