The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning
This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results — for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events..
Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized.
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.
If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d… Please visit Search Engine Land for the full article.
I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types…
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012.
One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. So,…
In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store