Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years.
Most brands consider engagement a KPI (key performance indicator) to their digital marketing success. Regardless of the size or […] Author information Ryan Hanley Founder at Content Warfare Ryan Hanley is the founder of Content Warfare, a community and consulting firm dedicated to helping businesses grow their audience online. He is also producer to the Content Warfare Podcast, one of iTunes fastest growing podcast dedicated to content strategy. Connect with on Google+ Twitter Facebook Google+ The post Are Brands Measuring the Wrong Type of Engagement
North Carolina State University researchers have developed a search engine that is better at personalizing results for users, according to Phys.org. The researchers first wanted to solve the conundrum of the confusing results search engines sometimes display for specific searches. They wanted to create a search algorithm that uses “ambient query context” which is the […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
In July, I began my two-part series on building an enterprise-level search marketing team.
Small businesses have been hearing a lot lately about the semantic web, and how that of course comes with semantic search, which then has to come with semantic SEO. So to make a long story short, if you don’t understand what the term “semantic” means in these contexts, you’ve got some work to do. Fortunately, Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012.
I am writing this article in response to the recently posted“Google Quality Rater Guidelines 2012″ document, seemingly leaked, speculatively injected into the market. Before I dissect the specimen, let me start with a general Google overview first. For all practical, technical, scientific, and artistic purposes, Google is not a search engine, at least not for me. The post With Relevancy Totally Irrelevant to Its Success: What is Google?
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant Global Graph” envisioned by Tim Berners-Lee.