Editor Note: This “pro” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at SearchCongress.org. To read the “anti” viewpoint from Kristine Schachinger and Alan Bleiweiss, click here.
Editor note: This “anti” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at SearchCongress.org.
There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click.
As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and..