Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there
There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click.
There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce. The battleground: Google’s real estate.
Last week, Google began releasing its Pirate update; a penalty against what it called “notorious” piracy sites violating copyright laws. The first “Pirate” filter rolled out in August 2012. It purportedly caught websites with large numbers of complaints submitted against them for copyright infringements
No one in the industry would deny the importance of performing regular site audits. Your site, clients’ sites, your uncle’s side business’ site, they all have to be optimized and error free, or else… But who wants to conduct those audits by hand? Ideally, you want a piece of software to do it for you and email you regularly with a list of issues you should take care of.
One thing I’ve never understood about Excel is why it doesn’t support regular expressions (which the cool kids call regex). Regex allows you to do advanced sorting and filtering.