There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? The answers to these questions are multifaceted, but they are not difficult to understand. Let’s explore the push and pull between SEO vs
The first search engine was created in 1990, over two millennia from when Aristotle, the famed Greek philosopher, walked the earth.