A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?
If you had to prioritize your content strategies as an SEO, where would you focus? For me, if I had more time, I would focus on category page content because clearly the individual blog related content I produce is frequent and somewhat enjoyed by the readers here
The Associated Press, AP, announced they will be using algorithms, machines, robots to write their corporate earnings stories for the business news report. Yes…
I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was confronted by the following message: “The copy scores 68.9 in the Flesch Reading Ease test, which is considered OK to read.” “OK to read?” I thought, “How dare you?” So, […] Author information Holly Hartzenberg Co-Founder at To Your Heart’s Content Holly is the co-founder of To Your Heart’s Content, a team of slicker-than-your-average digital copywriters
If Alan Shumway doesn’t read your blog, he’s as good as fired. We’re about two months into Q3 and Alan already blazed through 90% of his annual budget. It’s only his second year as IT director for a small staffing company, and the bosses are breathing down his neck to make things right.
Image: Detail of Skyword Infographic The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow? For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt and integrate.
Copywriting for the web is a true art form, whether you’re writing web pages, press releases or landing pages. Add the practice of search engine optimization and it can get even trickier. Too much focus on SEO and that high ranking web page may confuse readers, resulting in lacking conversions
No doubt, you’ve searched Google or Bing and found web pages that were clearly “optimized” in the name of SEO.
Writing optimized content for SEO requires more than just getting to the required word limit – if the author doesn’t care about the output it is unlikely a reader will.