You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest?
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain