This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will..
Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them.