It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. […] Author information Pawel Grabowski Pawel Grabowski is a freelance copywriter, specializing in business & marketing
As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly, but we all do it at some point. With so many changes in the last few years (or months, even!) do you really think ranking reports are the only metric to track SEO efforts?
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion,..
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting’s-sake trap and there have been some surprising stand-out reports..