Business success stories often focus on risk taking—the actual careful preparation and the fast beating I-don’t-know-if-this-will-work heart part of the story, however, is usually kept under wraps. It’s important to take risks in business, but risks don’t always pay off. Being nervous is natural, but being unprepared doesn’t usually get you where you want to Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates