How can B2B marketers improve their search engine optimization (SEO) strategies and focus in the fast and furious digital landscape of 2022? The search marketing arena has always been one of swift changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a handful even for top B2B optimization professionals. Don’t let the complexities that SEO efforts sometimes entail deter you, however, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization
Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began
Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions , many B2B marketers may find that the time is right to increase focus on SEO
How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal?
The post 5 SEO Mistakes Killing Your Content Performance and a Fix for Each appeared first on Online Marketing Blog – TopRank® .
Digital marketers know their company’s website is more than a digital storefront.
For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms. But search is finally getting smarter.
As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience
With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers —competition to capture your audience’s attention has never been more fierce.
In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines