Rob Bucci , the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries.
Recent changes made to the Google SERP have taken many by surprise . Google has eliminated the sidebar ads that once appeared to the right of the results.
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold): But what’s even more important, they seem to find them quite useful. According to this data from MDG Advertising, 71% of users value information provided in local search results 36% think these results are convenient 14% use them to find a local business each month A staggering 61% of local searches result in a purchase Getting listed and maintaining local rankings […] The post 5 Local SEO Tools For E-Commerce Merchants by @FernandoSEMrush appeared first on Search Engine Journal
The localization of search engines is just a continued evolution of what Google is trying to do the most – creating the best value to it’s users.
You want to make sure you have an arsenal of techniques that will allow you to win back rank for pages that don’t rank anymore. The post A Tactical Guide to Making Old Pages Rank in Google Again by @neilpatel appeared first on Search Engine Journal .
While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results.
SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test
During the past three years I have managed SEO projects for small and mid-sized businesses. My failures have taught me many valuable lessons. I am the perfect person to explain mistakes to avoid, because I’m pretty sure I have made them all
Oops they did it again We know Google is constantly testing things on their SERP (Search Engine Results Page) with new products, new layouts, new colors etc. But lately it seems that Google has really been focused on not just simple changes, but dramatically changing the basic core of what as SERP looks like.