Phew! What a whirlwind week at SES Chicago . While my TopRank teammates were taking SES Chicago by storm, I was holding down the homefront manning the blog, monitoring Twitter feeds, and helping in any way that I could
95% of decisions are considered preconscious.
Panda, Penguin and other Google updates are part of search marketing. The frequency of updates has continued to garner attention over the last 6 months
Did you know that 42% of business executives have made a purchasing decision based on an online video? In fact, 60% of execs will watch a video, before the ever read the text on the screen. Wow! In the last session on the first day of SES, I was pretty excited to learn the secrets to B2B video success from Peter La Motte from GeniusRocket ( @geniusrocket ). You see, I hear from clients all the time reasons why video isn’t a larger part of their marketing mix.
With SES Chicago just around the corner, many of you, out-of-towners, may be wondering where the best food in Chicago can be found. Aside from being a fellow Internet marketer, I am also a food blogger from the rough and tough South side of Chicago, so I thought I would point out some great restaurants The post Where to Eat During SES Chicago 2012 appeared first on Search Engine Journal .
This year was my 5th attending the SES conference in Chicago. While smaller than SES New York or SES San Francisco, the Chicago show serves a significant number of client side marketers, agencies and consultants in the Midwest and according to Incisive Media who run the event, attendance at this year’s SES Chicago was the best ever. This was the first SES for our new Marketing Manger at TopRank, Ashley Zeckman, who stepped up to the plate and liveblogged the event for us.
This year was my 5th attending the SES conference in Chicago. While smaller than SES New York or SES San Francisco, the Chicago show serves a significant number of client side marketers, agencies and consultants in the Midwest and according to Incisive Media who run the event, attendance at this year’s SES Chicago was the best ever.
This year was my 5th attending the SES conference in Chicago. While smaller than SES New York or SES San Francisco, the Chicago show serves a significant number of client side marketers, agencies and consultants in the Midwest and according to Incisive Media who run the event, attendance at this year’s SES Chicago was the best ever.
As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden ’s afternoon presentation on “Content Marketing & Optimization.” According to Google’s Eric Schmidt, every 2 days we create as much information as we did from the dawn of time to the year 2003. With so much information being shared what can we do as marketers to make our content easy to spot and easy to consume? Can Customers Find Your Content? Content creation is so much more than marketing, it is a way of engaging and enticing potential customers to take action. Optimized content can make sure that customers interact with your brand. There are many types of content that companies publish and many different audiences that a company should interact with. Content creation is one of the most effective form of online marketing, it also happens to be the most difficult
Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions