SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.
Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow. What exactly are the rules, and what are the ramifications for not following the rules? This presentation by a group of industry experts focused on gaining an understanding of how search engines read your content, as well as what steps you can take to avoid penalization for your content. Peter van der Graff: Redirecting Duplicate Content We always assume that Google knows best, but is that necessarily true? According to Peter finding a formula that works 100% of the time is no easy task. He opened up with a great example “If you have a 301 redirect and you tell Google to go left, they’ll probably go right.” You could end up implementing a 301 redirect and when you request the location a cached version of the site may still appear instead of the redirect you intended.
Perhaps he is writing some last minute jokes before his keynote? There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik ( @avinash ). It didn’t matter if speakers had last minute slides to create or attendees stayed out until all hours, everyone made sure they were there. This is the second time I’ve seen Avinash and he does not disappoint. He presents the perfect combination of tactical tips and humor that both entertains and educates the crowd. I’d like to share with you our readers the 7 things that I learned this morning from Avinash. I hope you find them as useful as I did.
SES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait. Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions