Content marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality. Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker
“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld , Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York. Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights . Mobile has certainly changed the way people find, consume and engage with information.
Social media marketing for B2B brands requires creativity, scalability and buy-in across the organization. Just after the Tuesday morning keynote at SES New York, Adriel Sanchez , Senior Director of Demand Generation at SAP and Jasmine Sandler , CEO at Agent-cy, shared with attendees a framework for building a B2B social media machine in their session led by TopRank Online Marketing CEO Lee Odden . Social media management changes constantly, Sandler reminded participants as she took the stage. The opportunity for B2B brands continues to grow; one-to-one conversations are happening across social platforms, blogs, forums, and elsewhere across the web.
Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API , allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12.7% of all social network ad revenues
YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of Generation C multiscreen behavior, Google researchers found: 47% of Gen C users interact with YouTube as a destination site by actively searching for videos
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.