The second Owned track session of the day was SCHEMA: The Silver Bullet, with Daniel Schulman, Director of Search Marketing, Donordigital and Kent Yunk, VP of SEO, 3 Q Digital presenting. Moderator Anne Kennedy opened the session with an interesting tidbit, telling us that Duane Forrester, head of Webmaster Tools at Bing, stated that one crawl costs Bing $0.01 to […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
Dave McMullen, Partner/Strategic Planning at redpepper, and Ranvir Gujral, Co-Founder of Chute, presented the first Earned track session of the last day of SES SF 2013: Innovative Branded Content Campaigns to Drive Engagement.
London Calling: Mobility & The Olympic Games Sadly the 2012 Olympics came to an end this past week. These Olympic Games were by far the most socially shared to date.
On the second day of SES San Francisco , I headed to Lee Odden’s session Optimize B2B Content Across the Sales Cycle . Lee kicked off the presentation by polling the audience on how engaged they were in SEO, social media and content marketing.
Hot off the heels of Avinash’s SES opening keynote, day two of SES San Francisco 2012 included another famous Googler to start the day. Matt Cutts ( @mattcutts ), Distinguished Engineer for Google, is the head of the Web spam team. He and his spam fighters, as he refers to them, make up part of the Google Knowledge Group.
Big data is definitely a buzz word within the industry right now, but as I headed to Bryan Eisenberg’s ( @thegrok ) session at SES San Francisco , I wondered how the average company would be able to leverage the complexity of big data in a way that is meaningful and profitable. Target made headlines last year when it inadvertently announced to the father of a teenager that his daughter was pregnant, by sending her coupons targeted to her pregnancy. Target knew that this young woman was pregnant before her father did, through the collection and analysis of data related to her past purchases
As one of the original and largest conferences with a focus on search engine marketing, SES content runs the gamut of strategies and tactics to help marketers improve their performance. This isn’t an easy task in a world where platforms like Google and Facebook can change the rules from one minute to the next. SES may have had it’s roots in search marketing, but like the “best of the best” search engine marketers, SES has adapted to the changing marketplace and evolved content offerings including: mobile, social, content marketing and big trends like Big Data
Certainly one of the best cities in the U.S.
QR code on the side of a building? Geek cool. Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco
Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed. So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content. Enterprise is difficult because management of a lot of content and people is difficult to scale.