In the last Business Intelligence track session of the day, Keith Messick, VP of Marketing at Topsy, and Jon Morris, Founder and CEO of Rise Interactive, spoke about moving beyond the simple desire for “likes” to focus more on how tracking, testing, and targeting can help you create more influential social media campaigns.
The first Owned track session of Day Two of SES San Francisco was with Jon Ball of conference sponsor Page One Power, titled Link Building That Makes Sense. In addition to elaborating on concrete strategies, he also explained that we need to not think of links directly, but rather of the people behind the websites we want […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form
The first Owned track session of Day Two of SES San Francisco was with Jon Ball of conference sponsor Page One Power, titled Link Building That Makes Sense. In addition to elaborating on concrete strategies, he also explained that we need to not think of links directly, but rather of the people behind the websites we want […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
The first Owned track of the afternoon today was Badass Blogging: Best Practices to Enhance Your Customer Reach, by Jennifer Evans Cario. The thirty minute presentation focused on why blogs should still be an important part of your online strategy.
Taking a deep dive into analytics with Thom Craver ( @thomcraver ) and Garry Przyklenk ( @gprzyklenk ) at SES San Francisco was the perfect way to kick off the Dicovery Channel’s Shark Week.