In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy. With host Laura Roth , Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello , Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.
SES New York is coming up in just a few weeks and I really can’t wait. New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever
Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow. What exactly are the rules, and what are the ramifications for not following the rules? This presentation by a group of industry experts focused on gaining an understanding of how search engines read your content, as well as what steps you can take to avoid penalization for your content. Peter van der Graff: Redirecting Duplicate Content We always assume that Google knows best, but is that necessarily true? According to Peter finding a formula that works 100% of the time is no easy task. He opened up with a great example “If you have a 301 redirect and you tell Google to go left, they’ll probably go right.” You could end up implementing a 301 redirect and when you request the location a cached version of the site may still appear instead of the redirect you intended.
In one month my new book Optimize will be available on Barnes & Noble, Amazon.com and many other booksellers on and offline. It’s been one heck of a journey so far and I’m really looking forward to sharing the key concepts and insights from the book with Search Marketing, Public Relations and Content Marketing professionals all over the world in the coming months.